Is it worth having your website up?
If your website isn’t benefiting your business you’re wasting money. If you didn’t invest in quality content you’ve wasted even more.
Yes it’s worth taking time and resources to create worthwhile content. You won’t showcase broken or damaged goods in your shopfront window. Why do you present site visitors to sub standard information then?
This is what your website should be seen as. A shopfront. And your entire business will be judged based on what you place there. This also relates to:
Can you risk losing clients because your content isn’t up to standard?
It can seem daunting when you realize the importance of one of your marketing tools. How do you ensure you’re doing it right?
When it comes to content there’s one approach that helps business owners without fail.
A client’s perspective.
What you do Wrong
We often think we know what’s best for our clients. But they know the truth. Sometimes these two perspectives don’t align.
Every marketing tool you use must contain content that your clients find:
If you get this right you’ll experience more engagement from your audience.
How to Get it Right
You simply have to switch your point of view.
Don’t think of what you believe to be important. Determine what clients deem vital. The facts below are excellent starting points.
Use them to make sure your content is in line with what your customers want.
Yes. If you want to be successful it calls for a scientific approach to content creation. But this is the only way you’ll get the results you crave.
And in today’s world you won’t build your business without effective content. The internet is too much a part of life. Investing time and energy into practicing these approaches will be worth it.
Your opinion doesn’t matter.
The cliché of ‘the customer is always right’ still applies in modern society.
Your responsibility is to find out what your customers think. You can gauge this through:
Whether you’re creating marketing content or company information you need an angle. Even your marketing company will ask you what you want to say.
Do you know what your customers will respond to? Find out before you start creating content. If you don’t you may be wasting time and money.
Luckily there are a few general trends that are usually successful.
It’s not about how amazing your new product is. Can you pinpoint how effective this item fulfils the needs your clients have?
This is all your clients are interested in.
Clients respond when they know they’ll benefit. Their eventual satisfaction must be equal—or larger—to the price you ask for the product or service. And your clients only feel satisfied if needs are met.
What makes you different?
You know you’re vying for customers’ attention. What prevents them from navigating off your website? In today’s world your clients can find any of your competitors simply by using a Smartphone. It only requires a moment of doubt about your capabilities.
But when people believe they’re viewing the best option they want to stick with it. Who wants to purchase second best products?
When they have the best:
All you have to do is to convince people you’re the best option. This means you must stand out from the crowd.
You need to answer one question: What makes you different?
Make visitors even more curious about you instead of thinking about your competitors. Focus your content around your uniqueness. People will believe they’ve found the best answer to fulfil their needs.
Creating content requires a balancing act:
If you’re selling anything online the last characteristic is important in product descriptions. Remember people look for online content to get fast solutions. They don’t want to go to a physical store.
Does your website make it easy for people to make decisions?
Imagine you’re standing in a physical store. Your online descriptions must tell the browser everything an employee in your store can.
Detailed descriptions are vital. Harness the power of modern technology for even more impact:
A detailed product description will result in more sales.
Colors and Types
People love variety.
If you offer more than one type or color of an item your content must mention this. This is what your consumers will find in a store. Offer them the same benefit online.
An extensive range also builds trust. They’ll return for other products if they believe you offer them the widest variety.
No two consumers are the same.
Browsers will navigate to a different site if they can’t quickly find what they’re looking for.
You don’t want to limit the audience your content finds favor with. Do you cater for everyone?
Why do people use online services? It’s supposed to be an easy and fast way to reach personal goals. Does your content facilitate such an experience?
The payment methods mentioned above must follow user friendly processes. It doesn’t make sense purchasing items online if it takes longer than standing in a queue at a local store.
You’re not engaging with the buyer in person. He or she can stop the purchase at any time. Do you give them reason to?
Offer your customers an enjoyable experience and they’ll be back for more.
Your content isn’t complete without a call to action. Any content page without a CTA is useless to you.
A CTA helps you:
This is the purposes for your website right?
But this is information that meets your needs, not your clients’. Tailor it to their needs if you want reaction from them. They want:
When speed and ease of use are associated with your content you’ll see return customers.
You’ll be judged for each aspect of your content. It’s not only about what you communicate. HOW you communicate also matters.
Don’t let anything cause distrust in your brand.
Your clients want to feel safe while viewing or using your content. Can you guarantee their security?
Your content must include your concerns for your customers’ safety. Remember it’s about them!
Do you trust anyone with your business?
Be this protective when designing your content. You can’t simply place it online on any general background.
People’s perception of your content includes everything in your design:
Do market research about what your customers respond to. You’ll love the increased engagement you get.
You’ve seen content relates to much more than words on a screen. You can create dynamic content by using modern methods.
Your customers want fast answers to their questions. Did you know an image is processed faster than text?
Include photographs or graphs in your content. This information will be remembered easier too. It’s the perfect way to communicate complex ideas.
Go one step further and add audio to visual content:
Videos are even more effective than images. The added medium of sound gives more stimulation to viewers’ senses. The movement also draws attention.
Videos are excellent to use as social media content. Videos will stand out among the posts containing text or images.
Can you see how these mediums offer customers what they need? This—not the facts you want to share—is the first step in engaging with them.
Don’t fear the extensive skill and expertise you possess will go to waste in content creation. There is a customer need you can fulfil.
Customers love learning new things. It makes them feel in control. It gives them the chance to be better than their friends or colleagues.
Use this to your benefit.
This need of consumers is why blogs are so popular. When customers require answers they know somewhere there must be a blog about the topic.
Write about your experience and you can help others find the answers they need.
Become an Expert in Your Field
Your company will benefit when you get known for having the answers. This establishes you as an expert in a certain field.
You can also post content when other experts review your work.
This is important because it builds trust. Your customers can see you’re knowledgeable. They’ll feel more comfortable trusting you than someone who is new in the industry.
After you break the bad habit of focusing on yourself, don’t stop working. Marketing platforms are always evolving. Find new viewpoints your customers may develop. Add and change your content so it always answers the questions your clients ask. They’ll think you’re reading their minds. And they’ll love you for it.