Why do you even have online content?
Content creation is seen as vital for any business. If you want to get your message out you must harness the power of this platform.
But why is this necessary?
Perhaps you don’t realize how important your public image is. In today’s world many things are linked to their online presence:
You can see people are looking for value and quality. Can you offer this?
If you want to draw all possible value out of the content you have online, aim at being seen as an expert.
You—or your business—can be seen as an expert in a certain field. Here’s why this is important.
It sets You Apart
People want to be part of—and connect with—the best and most unique things they can find. This can be a person or a business.
If you’re known as an expert you will draw the attention of people seeking these types of connections.
It Builds Trust
If you’re trying to build a client base trust is essential.
Sharing your expertise showcases:
People want the best service or products. Show them why they can trust you to match this need.
It Generates Loyalty
Current customers will only tell others about you if they know you’re trustworthy. Trust also develops random customers into loyal supporters.
When people see you’re an expert in your field it will make them more loyal. They want to associate with the best options in the market. This applies to:
It Prompts Partnerships
People and businesses realize the power of association. The moment you’re recognized as an experts others will desire associating with you. Why? Because your expertise will then be associated with them.
These partnerships are beneficial to you because it could mean:
What’s your field of expertise? It can transform your impact. Are you ready to build this new image of yourself? It simply requires the correct content.
Your online content will be generated according to two timelines:
This requires dynamic planning so your online content is up to date at all times. Here’s what you need to do.
Social media is no longer simply an online platform for social engagement. Because of its popularity it’s one of the best places for marketing and showcasing your expertise.
Why post your content elsewhere when this is where your audience spends most of its time?
And yes there are many ways social media is perfect for building your online image:
Social media is the way you attract people. Guide them to view other information that showcases your expertise.
Your challenge is to keep them engaged until you’ve share your message.
One way to keep people engaged is to offer information.
Don’t simply entertain users on social media platforms. People want more. They love learning new things. Become the source of information they want.
Keep in mind that people look for the easiest way to obtain answers. Offer information in ways people can digest easily:
Help them feel more like experts and they’ll want more information from you.
It’s not only about people.
Your online content must impress search engine algorithms too. These algorithms pick up quality content:
You can see the balancing act of impressing all factors involved. You can’t simply create and post anything at your whim. Content planning is essential.
What characteristics must you include?
Will your audience notice your content if they’re not interested in your topic? No.
Yes you can be an expert in your own eyes. But your audience will only admit this after some investigation. Do they even know of your existence to start discovering your expertise?
Relevancy to Engage
Grab people’s attention by posting content they want. It’s not about what you think is important. It’s about giving them what they view as important.
There’s no one forcing users to view, read or share content. Is your content so relevant to them that they automatically engage with it?
Relevancy to Build Your Image
People get bored very quickly. Don’t think they’ll keep following your content because they did it once.
Find out which topics are most important to your audience. Create content around this. Followers will come to know you can be trusted to offer answers, assistance or information on topics they deem important. Become their default source of information.
This is why your online content must always be of high quality. You can’t relax for a moment.
There are new inventions every day. How up to date are you with it all?
People love knowing the latest facts on news or entertainment news. Can you help your audience stay on top of these facts?
Creating content based on current events has two benefits:
Use a variety of mediums to share your content. Use current inventions for optimum impact:
Once again you benefit for two reasons:
You’ll never be seen as an expert if you—or your products or information—become outdated. Make sure the way you communicate your content confirms your expertise is relevant for today’s society.
When I think of an expert I immediately imagine someone’s profile. I want to know:
This information builds—or breaks down—my trust in someone. You’re not an expert because you state you are. You’re an expert because you grew into one.
Online profiles must showcase this journey of growth.
Though most platforms—even your website—can showcase your profile you must use LinkedIn too.
Industries, audiences and employers use LinkedIn as a quick reference guide to someone’s life.
And it’s the ideal place to show your expertise:
Show people exactly who the person behind your online content is. When people see they can trust you they’ll trust your content—expertise—too.
An important part of your profile content—on LinkedIn and elsewhere—is your photograph. Do your online pictures show who you really are?
Since people react faster to pictures you must evaluate each picture posted about you online:
Remove pictures you know can break down trust people have in you.
Images are so powerful you may want to invest in a professional photo session. These pictures will show your professionalism and commitment to your goals.
Who do you turn to when you’re confused?
If someone can explain something complex to me I immediately grant them respect. Why?
Use this approach to impress your audience even more. But you can’t sit down with each person you connect with online. Luckily online content creates perfect opportunities for this:
People aren’t impressed because you know more than them. People will follow your expertise when you help them understand what you already grasped.
Some people are impressed by one thing only. Rankings.
People won’t get to know about your expertise if they don’t discover you. Search engines are one of the fastest ways people search for facts, information and news. Does your content feature high on these search lists?
Improve your online content’s SEO rankings by:
Now people will view your content so you can start impressing them.
Social Media Rankings
There’s a reason people’s websites mention their numbers of online followers. Social media users use these numbers to evaluate someone’s—or a business’—worth.
People use other people’s opinions to form their own. If there are other users who find value in you and your content they may find some too.
What do your rankings say about you?
Yes being an expert is an ongoing process. Even if you’re seen as an expert today someone can take your place tomorrow. The internet benefits you with exposure to many people you never would have met. But it does the same for many others who covet the role of expert too. That’s why your content’s quality must never drop. And content is not simply words. It involves each pixel you place online. Do your pixels tell the story of an expert yet?